Brand Ambassador 2026: three days of vision, inspiration and sharing

An inspiring venue, special guests and unique protagonists: our Ambassadors. An unforgettable experience has come to a close in Forte dei Marmi, bringing together professionals from all over the world for three days to share ideas, experiences and perspectives on the future of Ekinex.

At the heart of the event was a value that has always guided our journey: sharing. For Ekinex, innovation is not merely about developing products, but about forging connections, evoking emotions and building a shared vision together with our community.

Following an initial session dedicated to presenting the company’s strategy and objectives, the Ambassadors had the opportunity to enjoy an immersive experience in one of the region’s most iconic locations: the Henraux quarries, a symbol of excellence, tradition and design culture. Among the most significant moments of the event was the talk by architect Alessandro Scandurra, who offered a thought-provoking reflection on the theme of the regeneration of existing heritage, highlighting how efficiency, the enhancement of buildings and sustainability now represent a shared responsibility amongst all those involved in the design and construction process.

The second day continued at the Ekinex showroom in Forte dei Marmi, where architect Michael Vincent Uy took participants behind the scenes of the creation of the ERA collection, recounting its creative and design journey. His talk highlighted the value of storytelling in design and the role that ideas, vision and research play in creating products capable of going beyond mere function.

Three intense days of discussion, learning and inspiration that strengthened the bond between Ekinex and its international network of Ambassadors, confirming once again the value of authentic relationships as a driving force for growth and innovation.

Relive the event’s highlights in the video below: